# 1 session

How to set up successful campaigns.

Programme

Consumers are increasingly choosing what content they watch and when. Banners are increasingly perceived as disruptive. As a marketer, you need to embrace this (r)evolution. Instead of obtrusively convincing consumers of your message, we look for consumers' information needs. Based on that information, supplemented by the customer journey, we write relevant content for the right target group at the right time. In this course, we look beyond traditional blogging and social media and dive into a world of solidly grounded content creation.

You wish to further deepen your competences?

This session is part of the training Digital Marketing.